But before we get to what: the most important thing this week isn't what you post. It's how many people you reach out to. More on that at the end.
Three posts, three jobs
One that starts a discussion, one that delivers value, one that opens the door.
The opinionTake a position on a question your audience cares about. Say something you actually believe, even if it chafes a little. That's what makes people comment, and comments are what spread you this week.
The valueTeach one concrete thing. A common mistake and how to avoid it, or a simple move the client can try today. The kind of thing people save and remember.
The invitationAsk a real question or invite people to a conversation. Something that opens the door for those who followed along quietly all week.
The best post of the week is the one that leads to a message, not the one that gets the most likes.
// Three sharp beats seven lukewarmNeed raw material? Take ten carousel ideas or rework something you've already written using blog to LinkedIn post.
What decides the week
Here's the uncomfortable part. You can post perfectly all week and still end up with an empty calendar, if posting is where you stop.
Posting is warming up. Reaching out is selling. So set a second goal for the week, alongside the three posts: a number of people you actually contact directly.
Content is the week's shop window. Conversations are the week's business.
// Post three, reach out to tenThe first we can help you plan. The second is your own drive, and that's where it's decided.
So post your three. And reach out to ten.
Three posts and ten contacts
An opinion, a value post and an invitation — that's the week's content. Then add the week's real goal: the number of people you contact directly. The shop window draws looks; the conversations draw business.
LinkedCoach helps you fill the week with the right posts and, more importantly, the right conversations.
Frequently asked questions
What should we post this week?
Three posts: an opinion that starts a discussion, one that delivers concrete value, and one that invites conversation. That's enough — three sharp beats seven lukewarm.
How often should you post on LinkedIn?
Three times a week is plenty, provided the posts are sharp. Quality beats frequency: three posts people want to reply to do more than seven nobody reacts to.
Which is the best post of the week?
The one that leads to a message, not the one that gets the most likes. The best post of the week is measured in conversations, not reactions.
Is posting enough to win business?
No. Posting is warming up; reaching out is selling. Set a second goal for the week: a number of people you actually contact directly. Post your three — and reach out to ten.