Carousels you could make this week
Pick one, swap the industry for your own and go.
The five most common mistakesIn your industry, one per card.
Before and afterHow something looks before and after the problem is solved.
A checklistThe client can follow it step by step.
Three mythsDebunked one card at a time.
A short guideHow to do X, from start to finish.
A case in five stepsFrom problem to result, without glossing over anything.
The questions you should askBefore choosing a supplier in your industry.
Your honest opinionSplit into one thesis per card.
Terms people mix upExplained simply.
One thing you wish you'd knownWhen you started out.
The structure that works
The first card stops the scroll — make it a sharp point or a promise. The middle cards deliver one thing per card, large type, little text. The last card ends with a question or an invitation to talk.
A good first card is the whole difference. If it doesn't make anyone swipe on, the other nine don't matter.
// Card 1 decidesSame logic as in why posts get so few views: the opening decides whether the rest gets a chance at all. And how to get people replying once they've swiped through is in how to increase engagement.
And what the format doesn't solve
Carousels perform well. But a format that performs is still just a warm-up. It builds recognition, it closes no deals.
You can make the slickest carousel on the platform and still not get a single client, if you don't reach out to the people who engaged.
The format is your leverage on visibility. Your drive to follow up is your leverage on business.
// Make it, then talk to themMake the carousel. Then talk to the people who swiped all the way and commented.
Sharpen card 1, one thing per card, conversations after
Pick one of the ten ideas, put all your effort into the first card, keep one thought per card and end with a question. Then follow up with those who swiped all the way — that's where the carousel pays off.
LinkedCoach helps you choose formats that get seen and make sure that visibility actually leads on to business.
Frequently asked questions
Why do carousels perform well on LinkedIn?
The carousel is one of the best-performing formats in 2026 because it makes people swipe and stay, and that time on the post carries significant weight in distribution.
How should a carousel be structured?
The first card stops the scroll — a sharp point or a promise. The middle cards deliver one thing per card, large type and little text. The last card ends with a question or an invitation to talk. A good first card is the whole difference.
What ideas work for a carousel?
The five most common mistakes in your industry, before and after, a checklist, three myths debunked, a short guide, a case in five steps, the questions to ask before choosing a supplier, your honest opinion, terms people mix up, and one thing you wish you'd known when you started.
Are carousels enough to win clients?
No. A format that performs is just a warm-up — it builds recognition but closes no deals. The format is your leverage on visibility; your drive to follow up is your leverage on business.