Lectures & workshops

Before the group can start, it needs to understand.

Most people know LinkedIn matters. Far fewer understand why — or what actually happens when you do the right things. That's what we change.

LinkedCoach workshop
1–3 h
Lecture that gives the group a shared picture
200+
Companies that started with a lecture or workshop
8+ yrs
LinkedIn expertise in every lecture
100%
Tailored to your industry and skill level
LinkedCoach coaches
Why a lecture?

Desire and curiosity are the foundation of everything.

Coaching that isn't rooted in genuine willingness rarely produces lasting results. A lecture or workshop creates exactly that — it lights the spark and makes participants actually want to continue on their own.

When the group together sees what LinkedIn can do for their everyday work, their business and their career — the mindset shifts. From "have to" to "want to".

After the workshop we identify who is ready to take the next step. Those who continue with personal coaching already carry the motivation with them — and you can see it in the results.

  • The group gets a shared foundation and a shared language
  • Individuals see their role in the bigger picture
  • The coaching journey starts with desire — not obedience
What can you expect?

From a knowledge lift to concrete results.

We make sure the whole group understands "why LinkedIn" — and sees LinkedIn as a work tool, not social media.

Knowledge level lifts — for every role.

Depending on your role, the goal naturally varies. A salesperson has different goals than a marketing director, and a CEO has different goals than an HR lead. But everyone needs to understand why LinkedIn — and how it can become a tool in their daily work.

We tailor the content to your group's makeup and make sure everyone leaves with a clear picture of what LinkedIn can do for them specifically.

🤝

Together, not alone

We emphasise the importance of working together. It's not the marketing department that creates success on LinkedIn — it's every individual who contributes with their voice and their network.

A personal account = superpower

Every personal account is a superpower — both for you as an employee and for the company. While competitors scroll, you build a network that generates business.

After the lecture/workshop you will understand:

  • 1
    Why LinkedIn 2026 — not just "what" but above all "why" it matters for your industry and your organisation.
  • 2
    LinkedIn as a work tool — not social media where you scroll, but a platform where you build relationships and create business.
  • 3
    Your role in the bigger picture — how your specific position contributes to the company's visibility and credibility on LinkedIn.
  • 4
    The team's strength — why it's not enough for marketing to "run LinkedIn", and how every voice multiplies the effect.
  • 5
    Competitive edge — how you shine ahead of competitors who still see LinkedIn as "just another social media".
  • 6
    Personal win + company benefit — how your personal account strengthens both your career AND the company's brand.

The result? A group that knows not only what to do — but why to do it, and that actually wants to start.

Book your lecture →
Our formats

Pick what suits your group.

Every lecture is tailored to your level, industry and goals.

Inspirational lecture
Step 1

Inspirational lecture

The perfect start. We show what LinkedIn can really do for your organisation — with concrete examples, real numbers and stories that land. The group leaves with their eyes opened and a shared picture of the possibilities.

⏱ 1–2 hours
👥 The whole group
💻 In person or online
LinkedIn Workshop
Step 2

LinkedIn Workshop

Hands-on and practical. We work directly with your profiles, your content and your goals. Participants don't just leave inspired — they leave with concrete improvements already in place and clear next steps.

⏱ 2–3 hours
👥 5–20 participants
📝 With profile feedback
Content Workshop
Step 3

Content Workshop

For those of you already up and running but stuck on what to write about. We find your topics, your voices and create a content plan tailored to your organisation — no generic template, just your unique perspective.

⏱ 2–3 hours
✍️ Content plan included
🎯 Industry-tailored
The journey forward

From lecture to lasting change.

The lecture is the start — not the destination.

1

Lecture

The group understands why LinkedIn matters and sees the possibilities for their own role.

Lights the spark
2

Workshop

Practical exercises and direct feedback. Profiles improve, plans are set, routines kick off.

Sets direction
3

Identification

We identify who in the group is ready — and wants — to take the next step with personal coaching.

The right match
4

Personal coaching

1–3 months of individual coaching where desire and curiosity drive the results.

Lasting change
Our speakers

Real experience, for real.

All our speakers are active LinkedIn practitioners — not just teachers.

Pontus Roos
Pontus Roos
Founder & speaker

Lectures and teaches on personal branding and LinkedIn. Engaged by IHM Business School.

Alexander Johansson
Alexander Johansson
Coach & speaker

Trained ABB in LinkedIn back in 2014. 20+ years in marketing and sales.

Rolf Lindström
Rolf Lindström
Coach & speaker

Top 10 LinkedIn marketer in Sweden 2015. Has trained 400+ people.

Kristin Sveinsson
Kristin Sveinsson
Coach & speaker

LinkedIn expert passionate about helping companies and individuals build their networks strategically.

Mats Lygrell
Mats Lygrell
Coach & speaker

Experienced LinkedIn coach with a practical and inspiring approach.

Anna Roos
Anna Roos
Coach & speaker

Focused on creating desire and sustainable behaviours on LinkedIn.

Dominique Egli
Dominique Egli
Coach · SE & DK

Coach in Sweden and Denmark with international experience.

Monika Taylan
Monika Taylan
Coach & speaker

LinkedIn expert passionate about helping people grow professionally.

Johan Östberg Gelin
Johan Östberg Gelin
Coach & speaker

Experienced coach focused on LinkedIn as a tool for business development.

"Pontus has a way of bringing the participants in through his personal style — explaining and inspiring people to take the step to becoming professional networkers. A lecture and training that stirs emotion more than knowledge about algorithms. Seeing the simple, seeing your own part, while also moving an entire group in the same direction towards shared goals."
Andreas Hermansson
Andreas Hermansson
Head of Sales, IHM Business School

Ready to light the spark in your group?

Book a lecture or workshop — tailored to your organisation.