A blog and a LinkedIn post are different formats. The blog gets room. The feed gives you two lines before someone scrolls.
Four moves that transform the text
Same content, entirely different format — do these in order.
Pick one point, not all of themA blog post often has five ideas. A LinkedIn post should have one. Pick the strongest and sacrifice the rest. The rest can be your next post.
Open with the sharp endTake the sentence in the blog with the most charge and put it first. No warm-up, no preamble about wanting to share a few thoughts. Straight in.
Write for the eyeShort paragraphs. One thought per line. Air between the paragraphs. What looks like a wall of text in the feed never gets read.
Link in the first commentLinkedIn in 2026 prefers to keep people on the platform and throttles posts with outbound links. If you want to lead to the blog, put the link in the first comment and mention it in the post.
In a blog you get a page to catch the reader. In the feed you get two lines. Put your best sentence at the top.
// Distil, don't pasteThat links get throttled is the same mechanic described in how the algorithm works in 2026. And if you want more formats to reuse the blog in, see ten carousel ideas.
And what format doesn't fix
The finest rewrite in the world does nothing if it stays in a draft.
Transforming a text is craft, and it's easy to learn. What decides is that you actually publish, and that you have the conversation with those who reply.
The tool we can give you. The doing is yours.
// Publish, follow upOne point, sharp end first, link in the comment
Distil the blog to a single idea, open with its sharpest sentence, write airy and end with a question. Put the link in the first comment — and publish, today, not into the drafts folder.
LinkedCoach helps you get the most out of content you already have, and turn readers into conversations.
Frequently asked questions
How do I turn a blog post into a LinkedIn post?
Pull out a single point, open with the sharpest sentence, write short and airy, and end with a question. Don't paste the article — distil it. The blog gets room, the feed gives you two lines before someone scrolls.
Should you include every point from the blog?
No. A blog post often has five ideas; a LinkedIn post should have one. Pick the strongest and sacrifice the rest — the rest can be your next post.
Where should the link to the blog go?
In the first comment. LinkedIn in 2026 prefers to keep people on the platform and throttles posts with outbound links. Mention in the post that the link is in the comment.
How should the text be formatted in the feed?
Short paragraphs, one thought per line and air between the paragraphs. What looks like a wall of text in the feed never gets read.