Why the industry is in an unusually good position
- Tenants, brokers, investors and advisors are all on the platform
- Decisions are made by a handful of named people per property
- Timing is decisive, and LinkedIn gives signals of change
- Competition for attention is low compared to other industries
The one who explains the market is the one who gets the call.
// Local authorityWhat works
Four ways of working that commercial property companies can start tomorrow.
Build local authorityBe the one who explains the market in your city or region. Vacancy rates, new establishments, what is happening in an area. The one who explains the market is the one who gets the call.
Follow the right people, not everyoneBuild lists: heads of expansion, site selection managers, CEOs of growing companies. Follow them, comment on their posts, be a familiar name when the need for space arises.
Show properties as storiesNot "480 sqm available". But who it suits, why the location works, what the neighbours do.
Let the team be the faceTransaction managers, property managers and leasing agents have the relationships. The company page has the logo. The reach is with the people.
Why reach sits with people and not the logo is explained in making the company page actually deliver. And how to get the team actually publishing in LinkedIn training for sales teams.
What we do in the real estate programmes
We run a specialised programme for commercial real estate over six months, with 5–15 participants, entirely focused on organic reach in Sweden, Norway and Denmark. From €5,220/month, minimum six months.
Not "480 sqm available". But who it suits, why the location works and what the neighbours do.
// Properties as storiesRelationships, timing and local knowledge, systematically
The decision-makers are few and named, competition for attention is low. Build local authority, follow the right people, tell the story of each property and let the team, not the logo, be the face.
LinkedCoach runs LinkedIn programmes for commercial real estate companies in Sweden, Norway and Denmark. The programmes are led by Alexander Johansson.
This is one of 48 guides in our knowledge base. Want your team to actually start doing it? See our LinkedIn training for companies, a lecture, personal coaching or an online course, always with meetings and business as the goal.
Frequently asked questions
Does it also suit residential and property management companies?
The programme is built for commercial real estate, but the principles, local authority, named decision-makers and personal profiles, work more broadly.
How many people from our company should take part?
Five to fifteen. Fewer gives too little reach, and with more it becomes hard to coach in depth.
Do you use advertising in the real estate programme?
The focus is one hundred percent organic reach. Advertising can be added separately through our company page team.
What does the LinkedCoach real estate programme cost?
From €5,220 per month, minimum six months, for 5–15 participants. The programme runs in Sweden, Norway and Denmark.