Sharing on LinkedIn gets a little more hidden

Overall, shares on LinkedIn don’t bring a lot of visibility. Although there are exceptions. We’ve heard of people getting between 20,000 and 30,000 views on one share. But as I said, this is a rare occurrence.

They often ask colleagues in the market to share the company’s posts. When colleagues (finally) do, they see that they get maybe 2 likes and 200 views. But don’t think about whether there is any other way to do it… 😉

A new feature is that when you make a share, it is not as clear that it is a share, but it looks like you have either liked or commented on the post. How this will affect our feeds and whether we will get more shares and “Corporate Communications bullshit” with “we and our products” remains to be seen.

It is certainly an exciting development!

Try it and see how sharing works for you 🙂