How do we build a sustainable and credible brand through knowledge and commitment?
How important are the staff’s personal brands and what are the benefits of mobilizing the company’s resources outside the marketing department?
At first glance, it can be seen as a bit dangerous to build up the employee’s personal brand. On the other hand, when we look at the question sensibly, we often come to the realization that it is precisely the staff who have the relationship with the customers. Business is done between two people who somehow meet. Can we make it easier for our employees to get closer to our customers? Can we make it easier to actually do business?
An employee who builds their network, spreads knowledge and represents your brand is a springboard into completely new networks. All of a sudden, the company takes a place in a network where it has not previously been represented. You are building more contact areas and the number of customer contacts every week will increase like an avalanche.
A strong personal brand takes time to build as it is based largely on trust and knowledge. It will take time, but once we are there, the effects are really good and you will reap the benefits of the work.
Pontus Roos trains and lectures continuously within Personal Brand and LinkedIn, and is hired by, among others, IHM Business School in their educations.
For more information and booking, email Pontus at: firstname.lastname@example.org