LinkedCoach – About us

We know that man beats machine!

LinkedCoach lives by the belief that business is about relationships. Even though we live in a digital era, human interaction is what drives businesses and people forward. What we see today is companies fighting for space in the digital noise. There are an impossible number of choices to be made and the marketing department has a real challenge to keep up.

What we do see is the part that falls outside the marketing department and that is the personal brand of all employees. Those who dare and want to build their personal brand and the company’s brand – at the same time. Of course, the best thing is when our customers speak well of us and our products, but what comes after customers is when company employees become ambassadors for the company through their own networks.

LinkedIn is now a people-driven platform, by which we mean that the person is more important than the company. It is your employees who create reach, engagement and target your customers or competitors’ customers through their commitment and knowledge. This is a range that cannot be bought in the traditional way. The marketing department can provide support but should not act as a brake. Because the personal commitment of employees is a primal force when we channel it in the right way.

We are talking about hundreds of thousands of gross contacts per employee per year. Does it seem scary? Or does it look appealing? With the right help, guidance and coaching, together we can make you a leader on LinkedIn. How would it feel to be strongly associated with your industry and actually be the thought leaders on LinkedIn?

Do you see the competitive advantage of converting cold calls into warm or even hot ones?

On LinkedIn, we build together relevant networks where you will talk to your customers, your competitors’ customers and even find your new employees. The hard part is always building the habit, you’ve probably started working out in a gym at some point and then stopped after a while.

It works exactly the same way here. We can train you on the platform for a day or two, but by using ongoing coaching at the individual level, we have 2-3 months to build the habit and knowledge of the platform. In that time, you will already see effects, gain knowledge and create an opportunity to do business – or build employer branding. Depending on your specific needs.

It all starts with a good and sustainable habit and we at LinkedCoach can help you with that!

How it all started for LinkedCoach

Pontus Roos, founder of LinkedCoach, has been using LinkedIn as a main medium for his marketing and sales for more than 8 years.

You might recognize Pontus standing by one of his coffee mopeds? Pontus and his wife Anna are franchisees of Fogarolli, which has established itself at events in Sweden with its small red coffee mopeds. Pontus started his LinkedIn journey when he worked as a regional sales & marketing manager at Svensk Fastighetsförmedling. The power of the network proved very valuable, fun and an effective way to build a strong personal brand.

Since 2018, Pontus also works as a LinkedIn Coach and has over the years coached companies and individuals to achieve set goals and success via LinkedIn. With a structured approach, high knowledge and focus on building a habit of using LinkedIn, LinkedCoach builds a sustainable way that focuses on the networker’s everyday presence on the platform.

Since 2020, LinkedCoach focuses on ongoing digital coaching based on a proven training and coaching platform imported from the school world.

“The day you like to open the LinkedIn app and curiously scroll around and network with your contacts, then you are well on your way. Because everything is based on a positive habit. It’s really like any exercise and sometimes you need a coach to reach your goals!” Pontus Roos