We know that man beats the machine!
LinkedCoach lives with the conviction that business is about relationships. Even though we live in a digital age, the meeting between people is what drives companies and people forward. What we see today are companies fighting for space in the digital noise. There are an impossible number of choices that have to be made and the marketing department really has a challenge to keep up.
What we see, however, is the part that falls outside the marketing department and it is the personal brand of all employees. Those who dare and want to build their personal brand and the company’s brand – at the same time. Of course, the best thing when our customers talk a lot about us and our products, but what comes after customers, is that employees at the company become ambassadors for the company through their own networks.
LinkedIn is today a person-driven platform, by that we mean that the person is more important than the company behind it. It is your employees who create reach, commitment and keep in contact with your customers or competitors’ customers through their commitment and knowledge. This is a range that cannot be bought in the traditional way. The marketing department can be a support behind but should not act as a brake. For the personal commitment of employees is a primordial force when we channel it in the right way.
We are talking about hundreds of thousands of gross contacts per employee and year. Does it seem scary? Or does it seem tempting? With the right help, guidance and coaching, we can together make you a leader on LinkedIn. How would it feel to be strongly associated with your industry and actually be the thought leader on LinkedIn?
Do you see the competitive advantage of converting cold calls to lukewarm or even hot?
At LinkedIn, we build relevant networks together where you will talk to your customers, your competitors’ customers and also find new employees. It is always difficult to build the habit, you have probably started training in a gym at some point and then quit after a while.
It works exactly the same way here. We can train you on the platform for a day or two, but by using individual coaching, we have 1-3 months to build the habit and knowledge of the platform. You will already during that time see the effect, learn more and create an opportunity to do business – or build Employer branding. Depending on what exactly your needs are.
It all starts with a good and sustainable habit and we at LinkedCoach can help you with that!