Social selling is building relationships and creating deals through dialogue in social networks. On LinkedIn that means: find the right people, be visible with relevant content and have conversations that lead to meetings, without ads and cold calls.
Cold calls and mass mailings interrupt someone who never asked. Social selling reverses the order: you are already known, relevant and trusted when the need shows up.
The steps are simple. What decides the outcome is doing them consistently, 15–30 minutes a day.
Your profile is not a CV, it is your digital meeting booker. Write for the customer, not for the recruiter.
The foundationIdentify your dream customers and build a network of people you actually want to do business with.
ProspectingComment, reply and share knowledge where your customers are. Generosity beats the sales pitch, every time.
TrustWhen the dialogue is warm, the step to a meeting is short. Measure what counts: conversations, meetings, deals.
The resultLinkedCoach has trained 19,000+ people in social selling. Our method, Social Selling 2.1 AI, is available as an online course (900 SEK/month, no lock-in) and as training for whole teams, lecture, workshop and personal coaching.
Social selling is building business relationships and creating deals through dialogue in social networks. On LinkedIn that means finding the right people, being visible with relevant content and having conversations that lead to meetings. No advertising, no cold calls.
Content marketing is about publishing content that drives traffic. Social selling is about relationships: content is just one of the tools, the dialogue, the network and the personal contacts do the work.
SSI is LinkedIn's own score (0–100) for how well you use the platform, based on four parts: your professional brand, finding the right people, engaging with insights and building relationships. It is a useful temperature check, but meetings and deals are the real receipt.
Yes, B2B is where the method is strongest. Decision-makers do their research quietly long before they reach out, and the supplier who has already built trust usually wins the deal.
Read the guide, take the test or book a free call. We meet you where you are.