What works well online
- The lecture. 30–90 minutes on screen reaches the whole organisation, regardless of office.
- The coaching. Short, frequent check-ins fit calendars better than full days.
- The e-learning. Weekly tasks at your own pace, with personal feedback.
- The follow-up. The most important part – and the cheapest to do online.
What decides the result is not whether you sit in the same room, but whether the training is followed up.
// Follow-up decidesWhat often benefits from being in person
- The workshop, where the energy in the room lowers the threshold to publish.
- Kick-offs and events where LinkedIn is part of a larger programme.
- Teams that have never got going and need to pull each other over the edge.
The advantages of online that few consider
- Every office gets the same message at the same time.
- No travel time, no travel costs, no full day away from customers.
- Easier to split into several short sessions – and short sessions stick better.
- Participants sit at their own computer, where the work is actually going to be done.
A hybrid model that usually works
Four steps from a shared picture to a measurable habit.
Online lecture for the whole companyA shared picture and energy.
In-person workshop for the sales teamProfiles and first posts done on site.
Online coaching for 1–3 monthsThe habit that lasts.
Online check-in after three monthsMeasure and step up.
How the three formats differ is covered in which LinkedIn training is best for companies, and what they cost in what does LinkedIn training cost.
Choose the format by the moment, not by habit
Lecture, coaching and follow-up work excellently online. The workshop and the kick-off often benefit from the room. Combine them, and put your effort into the follow-up – that is where the result is decided.
LinkedCoach trains companies online and on site in eleven countries, in Swedish and English. Want a proposal for a hybrid set-up for your organisation? Book a free call.
This is one of 49 guides in our knowledge base. Want your team to actually start doing it? See our LinkedIn training for companies, a lecture, personal coaching or an online course, always with meetings and business as the goal.
Frequently asked questions
How many can take part online?
We run lectures for 10–500 participants, online or on site.
Is there less engagement on screen?
Not if the format is built for it. We work with short sessions, concrete tasks and follow-up instead of an hour-long monologue.
Can you train teams in other countries?
Yes. We operate in eleven countries and deliver in both Swedish and English.