Four levels – recognise yourselves
- Level 1: Invisible. Half the team has incomplete profiles, nobody posts. Needs: a lecture that lights the spark, then a profile workshop.
- Level 2: Started but uneven. A couple of enthusiasts post, the rest watch. Needs: a workshop for everyone and coaching for those who want to go further.
- Level 3: Active without structure. Many post, but nobody knows what it yields. Needs: strategy, target-audience work and a simple measurement model.
- Level 4: Systematic. Activity, measurement and pipeline are connected. Needs: shifting up a gear – prospecting, Sales Navigator, thought leader ads.
The right effort for a team that has never posted is completely wrong for a team that is already up and running.
// Start where the team standsOur simple process
Four steps, from business goals to measurable meetings.
Start with the businessWhat should LinkedIn deliver: meetings, recruitment, brand?
Common groundEveryone gets the same picture and the same basic knowledge.
Build the habit15–30 minutes a day, with follow-up until it sticks.
Measure and shift upFollow the chain from visibility to booked meetings.
Questions to ask yourselves before buying anything
- How many on the team have a profile that sells today?
- How many published something in the last month?
- Do you know which twenty customers you want to be visible to?
- Does anyone follow up on the conversations that arise?
- Have you ever measured what LinkedIn has delivered?
Four or more no's? Then common ground is what you need, not advanced prospecting.
Start where the team stands
Find out the level before buying anything. Invisible and uneven teams need common ground, active teams need strategy and measurement, systematic teams need to shift up a gear.
Take the team test on linkedcoach.se and we'll get back to you with a proposal that matches your level.
This is one of 51 guides in our knowledge base. Want your team to actually start doing it? See our LinkedIn training for companies, a lecture, personal coaching or an online course, always with meetings and business as the goal.
Frequently asked questions
How do we find out our level without guessing?
We have two free tests on linkedcoach.se – one individual and one for teams. They take a few minutes and give a clear recommendation.
Can different parts of the team follow different tracks?
Yes, and it is often wise. Everyone gets the foundation, the motivated get coaching.
What does it cost to get started?
Lecture or half-day workshop from SEK 18,900 excl. VAT. Personal coaching from SEK 6,650/month, team coaching from SEK 27,900/month, three-month package SEK 17,995 as a one-time payment and e-learning SEK 1,395/month with no commitment.