Three steps to words that get found
The client's language, a short list, and the right placement. That's the whole job.
Think like the client, not the expertYou might call it business development. The client might google how do I find more customers. Write down how a client would describe the problem in their own words, and start from that. Their words, not yours.
Build a short listCollect ten to fifteen phrases: what you do, for whom, and which problems you solve. Mix broad terms with more specific ones, because the specific ones usually have less competition and more buying intent.
Place them where they countPut the most important words in the page tagline, in the first sentences of the description and in your post themes. Woven in naturally, never as a stacked list that scares a reader away.
Keywords aren't the finest words you have. They're the words a stressed client actually types into the box.
// The client's languageKeywords are part of the same job as in optimizing the company page for more leads — and they help the page get found by the people you set out to reach in your one-page strategy.
And the limit of keywords
The right keywords help more people find you. But being found isn't selling. Someone who finds your page has taken a small step, not signed anything.
Keywords are passive visibility. They work while you sleep, but they book no meetings. You do.
// From traffic to businessOptimize the page once, then put your energy where the business is decided: in the conversations you start yourself.
Get findable. And then reach out, because that's where it turns from traffic into business.
The client's words, ten to fifteen phrases, the right placement
Write down how the client describes the problem themselves, build a short list of both broad and specific phrases, and weave the most important ones into your tagline, description and post themes. Do it once — then put the energy into the conversations.
LinkedCoach helps you get found on the right words, and turn that visibility into real client conversations.
Frequently asked questions
Which keywords should we use on our LinkedIn page?
The words and phrases your clients actually type when looking for what you do. Not your internal terms or industry jargon, but the client's language. Find those words and place them right and you become findable both in LinkedIn search and in search engines.
How many keywords do we need?
Ten to fifteen phrases: what you do, for whom, and which problems you solve. Mix broad terms with more specific ones — the specific ones usually have less competition and more buying intent.
Where should the keywords go?
In the page tagline, in the first sentences of the description and in your post themes. Woven in naturally, never as a stacked list that scares a reader away.
Are keywords enough to win clients?
No. Keywords are passive visibility — they work while you sleep, but they book no meetings. Optimize the page once, then put your energy into the conversations you start yourself.