Here's a five-part series you can build on. Pick your own question and fill it in.
Five parts, one thread
The same question throughout, examined from five angles.
The most common mythTake something people in your industry believe but that's wrong. Tear it down, kindly but firmly. Challenging a truth catches attention and shows you've thought for yourself.
The expensive mistakeDescribe a mistake you see clients make again and again, and what it costs them. Concrete, recognisable, without wagging a finger.
What the best do insteadShow the right way. This is where you give real value — the kind people save and come back to.
A story from real lifeA short case or an observation from a conversation. Don't make it up, tell something you've actually seen. That's credibility you can't fake.
Your stanceFinish with your thesis on where it's all heading. Here you take a position as someone with a direction, not just opinions.
You don't become an expert by knowing the most. You become one by being the person who consistently dares to say what they believe.
// Direction, not just opinionsNeed more angles for the series? See ten post ideas for your industry. And the underlying principles are in how to build authority on LinkedIn.
And here's what decides it
A series in a document changes nothing. A series that actually gets published, week after week, does.
The hard part isn't coming up with the angles. It's continuing to post when part three got three likes.
Those who persist build expert status. Those who wait for applause give up at part two.
// The rest is up to youOne question, five angles, all the way through
Pick a single question you want to own, write the five parts and publish them in order. Persist even when a post goes quiet — it's the endurance, not the cleverness, that builds the position.
LinkedCoach helps you build a series with direction, and keep the rhythm until the position sticks.
Frequently asked questions
How do I position myself as an expert on LinkedIn?
Through a series of posts that revolve around a single question, examine it from several angles and hang together as one thread. A single clever post doesn't make you an expert — twenty pulling in the same direction do.
What does a good post series look like?
Five parts: the most common myth you tear down, the expensive mistake you see clients make, what the best do instead, a story from real life, and your stance on where it's all heading.
What does it take to be seen as an expert?
You don't become an expert by knowing the most. You become one by being the person who consistently dares to say what they believe — week after week, even when a post gets few reactions.
Why do most series fail?
They never get published all the way through. The hard part isn't coming up with the angles, it's continuing to post when part three got three likes.