And no, it isn't about asking for comments. It's about earning them.
What actually starts conversations
No tricks — three behaviours that earn the comments instead of begging for them.
Write something worth having an opinion aboutEmpty posts get empty responses. Take a position. Say what you believe but rarely dare to write. What feels slightly uncomfortable to publish is often what makes people stop and reply.
Engagement is a two-way thingYou can't sit still and wait for the feed to come to you. Go out into it. Comment thoughtfully on the posts of people you want to work with, every day. It gets noticed, and it opens doors none of your own posts do.
Reply to everything, fastWhen someone comments, reply like a human, not with a thumbs-up. The conversation in the first minutes is what keeps the post alive. And whoever took the time to comment is often worth a message afterwards.
Nobody comments on a yawn. People reply to something they feel.
// Earn it, don't begThat comments carry the most weight is no accident — it's the core of how the algorithm works in 2026. And if your feed is quiet, the answer is often in why posts get so few views.
Drive does the work, not the tricks
You can know every engagement tactic there is and still have a dead feed. Because tactics without action are just theory.
Engagement isn't something that happens to you. It's something you start. You decide to comment on ten posts today. You decide to reply to everyone within an hour. You decide to reach out to the person who bit.
Knowing what drives engagement is easy to google. Actually doing it, every day, is the difference between feeds that live and feeds that echo.
// Your choice, not the algorithm'sTake a position, go out into the feed, reply like a human
Write things worth an opinion, comment thoughtfully on the people you want to work with every day, and treat every comment as the start of a conversation. The tactics are simple — the habit is what decides.
LinkedCoach helps you build a feed where the right people actually reply, and where the conversations lead on to business.
Frequently asked questions
How do we increase engagement on LinkedIn?
By writing things people actually want to reply to, being first to comment on others' posts, and treating every comment as the start of a conversation rather than a box to tick. Comments carry the most weight in the 2026 algorithm, so those are what you're after.
Should you ask for comments in the post?
No. It isn't about asking for comments, it's about earning them. Take a position, say what you believe but rarely dare to write — what feels slightly uncomfortable to publish is often what makes people stop and reply.
Is posting your own content enough?
No, engagement is a two-way thing. Comment thoughtfully on the posts of people you want to work with, every day. It opens doors none of your own posts do.
How fast should you reply to comments?
Fast, and like a human — not with a thumbs-up. The conversation in the first minutes is what keeps the post alive. And whoever took the time to comment is often worth a message afterwards.