Social selling is not about spamming strangers with sales pitches. It's about being visible, sharing knowledge and building relationships before the deal is on the table – so that you're already in the customer's mind when the need appears.
Three weeks to get going – 15 minutes a day
Clean up the profile, start engaging, publish your first post. None of it is big, and that's the whole point.
Week one: clean up the profileMake the profile something that sells for you, around the clock. It's often the first thing a potential customer sees – make sure it says the right thing without you being there.
Week two: start engagingLike, comment and share what your audience cares about. You don't have to produce your own content yet – start by being visible where the conversations are already happening.
Week three: publish your first postNow you write something of your own. It doesn't have to be perfect – it has to happen. All of this takes around 15 minutes a day, no more.
You don't have to start big. You don't have to start perfect.
// Small × consistentConsistency is the whole secret
It sounds simple, and that's the point. Most people don't fail because social selling is hard, but because they do it sporadically. Consistency is the whole secret. More on how visibility turns into conversations is in the guide on selling on LinkedIn and in our LinkedIn training.
Most people don't fail because social selling is hard, but because they do it sporadically.
// Sporadic × consistentStart small, start consistent – 15 minutes a day
Week 1 clean up the profile, week 2 start engaging, week 3 publish your first post. Social selling is building relationships before the deal is on the table, and what matters isn't the size of the effort but that it happens – every day.
LinkedCoach helps you get started with social selling in a way that lasts over time. With a team of nine coaches we help everyone from global companies to the one-person business use LinkedIn for business. The common denominator for our clients is the insight that their potential customers are on LinkedIn.
Frequently asked questions
How do we get started with social selling on LinkedIn?
Start small and consistent. Week one: clean up the profile so it sells for you around the clock. Week two: start engaging – like, comment and share what your audience cares about. Week three: publish your first own post. All of this takes around 15 minutes a day.
What is social selling?
Social selling is not about spamming strangers with sales pitches. It's about being visible, sharing knowledge and building relationships before the deal is on the table – so that you're already in the customer's mind when the need appears.
How much time does social selling take?
Around 15 minutes a day, no more. Most people don't fail because social selling is hard, but because they do it sporadically. Consistency is the whole secret.
How do we get a plan tailored to our industry?
Do our free LinkedIn analysis and you'll get a clear picture of where you stand and what the next step should be – tailored to your industry and your level of maturity.