How to get more followers
Five things that actually move the follower count — do them once, then move on.
Post consistently things worth followingNobody follows a page that only advertises. Give people a reason to stay in the feed.
Actively invite your existing contactsThe easiest followers are the ones who already know you. Ask them.
Link the page in email signatures and on your sitePassive traffic that costs you no extra work.
Let the team share the page's postsTheir networks are your best route to new followers. Employee profiles reach considerably further than the page does on its own.
Make the page searchable with the right wordsUse the terms your audience actually searches for. More on that in optimizing the page for more leads.
But ask yourselves the uncomfortable question
What are the followers supposed to give you? A high follower count looks good in a boardroom. It pays no invoices.
A follower who never becomes a conversation isn't an asset. It's a number that makes you feel successful without being it.
Chasing followers is often a comfortable way to avoid the hard part: reaching out to named people you want to work with.
// Reach isn't revenueReach isn't revenue
Company pages reach a small share of the feed in 2026. You can double your followers and barely notice it in your calendar. It's the same logic as in how the algorithm works in 2026: the platform hands out views, not meetings.
What actually fills the calendar
Fifty right people you're in dialogue with are worth more than five thousand followers scrolling past. So put the bulk of your energy into your own conversations, not the follower curve.
By all means optimize the page for more followers — it does no harm. But keep it a side matter. The main thing is what you do with the initiative: how many people you contact, how many you follow up, how many meetings you book.
Followers the platform counts for you. Business you count yourself, by actually doing the work.
// Side matter, not main thingFix the page, but measure the conversations
Post things worth following, invite your contacts, link the page, let the team share and make it searchable. Then: let go of the follower curve and measure what pays — contacts made, follow-ups done, meetings booked.
LinkedCoach helps you shift focus from followers to business, and build the habit that genuinely fills the calendar.
Frequently asked questions
How do we get more followers on our company page?
Post consistently things worth following, actively invite your existing contacts, add a link to the page in email signatures and on your website, let the team share the page's posts, and make the page searchable with the right words. Your employees' networks are your best route to new followers.
Are more followers worth pursuing?
Rarely as the main goal. A high follower count looks good in a boardroom but pays no invoices. A follower who never becomes a conversation isn't an asset — it's a number that makes you feel successful without being it.
Do more followers mean more reach?
Marginally. Company pages reach a small share of the feed in 2026 — you can double your followers and barely notice it in your calendar.
What should we measure instead?
How many people you contact, how many you follow up, and how many meetings you book. Fifty right people you're in dialogue with are worth more than five thousand followers scrolling past.