But before we blame the algorithm, an honest question. Are you writing posts you'd stop for yourself?
What's actually holding your views down
Almost always found here — and almost always fixable.
The first two lines decide everythingIn the feed only the opening shows before someone has to tap see more. If those lines are lukewarm people scroll on, and the algorithm reads that as the post not being worth distributing. Start with a point: an opinion, a concrete observation, a sentence that itches. Not a warm-up.
You write to everyone, so to nobodyA post meant to suit the whole world hits nobody in particular. Write to one specific person in one specific role. The narrower it is, the more that person feels this is about me — and then they stay.
Nobody starts the conversationThe 2026 algorithm rewards comments far more than likes. If nothing in the post makes people want to reply, nothing happens in those decisive first minutes. Ask a real question. Take a position worth agreeing with or arguing against.
Few views are rarely a distribution problem. Usually they're a boringness problem.
// Start with a pointWant to dig into the mechanics behind the feed? Read how the LinkedIn algorithm works in 2026 and the practical craft in how to get more views.
And here's what actually bites
You can't control how many people LinkedIn shows the post to. That isn't your job. Your job is who you choose to reach.
Here's the turn. Instead of staring at a number you don't govern, put your energy into the contacts you do decide over. Send the post to ten relevant people in a message. Comment on the posts of those you want to work with. Reach out.
Views are weather. You can't order sunshine — but you decide whether you go out and talk to people anyway.
// Not in the analytics tabThat's where the business gets done, not in the analytics tab.
Fix the hook, pick the audience, have the conversations
Open with two lines that stop the scroll, write to one specific person in one specific role, and invite replies. Then put your energy into the contacts you govern yourself — you can't order views, you can order conversations.
LinkedCoach helps you stop chasing views and start chasing the right conversations. That's where it turns around.
Frequently asked questions
Why do our posts get so few views?
Usually for three reasons: you're writing for an unclear audience, the opening lines catch nobody, and nothing in the post invites conversation. Add the fact that reach has generally shrunk on LinkedIn, and you have the full explanation.
How important are the first lines?
Decisive. In the feed only the opening shows before someone has to tap see more. If those lines are lukewarm people scroll on, and the algorithm reads that as the post not being worth distributing. Few views are rarely a distribution problem — usually they're a boringness problem.
Should we write posts that suit everyone?
No. A post meant to suit the whole world hits nobody in particular. Write to one specific person in one specific role — the narrower it is, the more that person feels this is about me.
Can you control how many people see a post?
No, and that isn't your job. Your job is who you choose to reach. Send the post to ten relevant people in a message, comment on the posts of those you want to work with, and reach out. Views are weather — business gets done in conversations.