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Newsletter · LinkedIn Opportunities
June 18, 2026 3 min read Issue 11

How do I find a LinkedIn coach for my sales team?

A good LinkedIn coach for a sales team does three things: meets the team where it actually is today, works on behaviour over theory, and ties everything to the business. Visibility is not an end in itself – the goal is meetings and revenue.

You're probably doing it right now – by reading this. But let's be honest about what you should actually look for, because there are plenty of "experts" on LinkedIn who have never closed a deal there themselves.

What to look for

A good LinkedIn coach does three things

Meets the team where it is, works on behaviour over theory and ties everything to the business. The rest is nice – this is what matters.

1

Meets the team where it isA group that has never posted needs something completely different from a team that is already up and running. A good coach starts in your reality, not in a standard presentation.

2

Behaviour, not theoryIt is not enough to know how to write a post. You have to start doing it, every week. The coaching is about the habit, not the knowledge.

3

Tied to the businessVisibility is not an end in itself. The goal is meetings and revenue – and everything the team does should be traceable back to it.

There are plenty of "experts" on LinkedIn who have never closed a deal there themselves.

// Experience × results

How we work

We work in programmes that run over time, because an afternoon of inspiration changes no habit. We coach both individuals and whole teams, and we adapt the pace to how digitally mature you are today.

If you want to go deeper into what a programme can contain, it's in our LinkedIn training – and how visibility turns into conversations is described in the guide on selling on LinkedIn.

An afternoon of inspiration changes no habit.

// Programme × time
Takeaway

Look for a coach who meets the team, changes behaviour and ties everything to the business

The best LinkedIn coach for a sales team has sold on LinkedIn themselves, starts in your reality, works on the habit week by week and measures in meetings and revenue – not in likes.

LinkedCoach helps companies find and win customers on LinkedIn, with a focus on business, not on being visible for the sake of it. With a team of nine coaches we help everyone from global companies to the one-person business use LinkedIn for business. The common denominator for our clients is the insight that their potential customers are on LinkedIn.

Frequently asked questions

How do I find a LinkedIn coach for my sales team?

Look for a coach who has actually sold on LinkedIn themselves, who meets the team where it really is today, who works on behaviour rather than theory and who ties everything to the business. The goal is meetings and revenue, not visibility for its own sake.

What makes a good LinkedIn coach?

A good LinkedIn coach does three things: meets the team where it is – a group that has never posted needs something completely different from a team already up and running – works on behaviour instead of theory, and connects every effort to the business.

Do you coach both individuals and whole teams?

Yes. We coach both individuals and whole teams, in programmes that run over time – because an afternoon of inspiration changes no habit. We adapt the pace to how digitally mature you are today. See the formats in our LinkedIn training.

How do we know if we are a fit?

Book a short coaching call with Pontus at pontus@linkedcoach.se or call +46 72-853 84 98. No sales scripts, just a straight conversation about where you want to go.

Find the right coach for your sales team.

Want to know if we are a fit? Book a short coaching call with Pontus – no sales scripts, just a straight conversation about where you want to go.